When it comes to life and the living, nature works. It is all about having an adaptive environment. For your work to come alive, you need an environment that helps you grow. While traditional workplaces see this growth in terms of their profession, Millenials have a holistic view about growth and see the workplace as an enabler of efficiency, productivity and a good mix of professional and personal development. After all, every single experience enhances awareness and the ability to function better as a professional and a human being.

WHAT ABOUT MAKING THE BEST OF WHAT YOU GOT? WHY STRESS UPON A FRIENDLY WORKPLACE?

Well, before making the best of anything else, you have to make the best out of yourself. This is why millennials persist with the idea of “loving their workplace, as much as loving their work”. Most millennials entered adulthood and self-reliance in the post-2000 recession-era when burdened by debts; their dreams were quashed for tight budgets and low-risk mindset. The pressures caused a lot of stress and anxiety. Mental health became an essential criterion of finding the right work, employer and workplace.

Startups need “empowerment”, entrepreneurs need “excitement”, Gen Z wants the “enriching experiences” and Millenials want to “evolve”. Bearing this in mind, a millennial-friendly office has to be “a workplace that empowers, excites, enriches and evolves along with the work and the people”. 

Agreed, the blog seems a little dull, but the message is not. Perhaps, if you get to know such offices, things will get really exciting.

WHAT MAKES AN OFFICE MILLENIAL FRIENDLY

• Technology-enabled offices that foster the “human connection”

Millennials want to connect with people, their cultures, their values, and their motivations. Be a part of a team, a tribe, or even believe that co-workers are making up one huge family. After all, it is about mutual trust and co-dependence that helps manage everything that can possibly hinder productivity and personal growth. Millennials want to help each other in every possible way, even in times of emotional turmoil and mental stress. Introduce the joy of cooperation instead of the cut-throat competition within the workplace. AI may be here and it may replace tasks, but millennials comprise of the generation that is at the helm of human advancement and their innovative minds need a healthy and active lifestyle that transcends work and home environments.

• Financial planning that rids worries

Millennials witnessed many of their elders, including parents and family members, get fired without having a financial safety net. I hope you can see the wisdom in providing a well-planned and secure financial strategy to a millennial right away, especially if you are a millennial. Stock options are a good choice, as they link individual and organizational performance with financial reward and a Small Business 401k is an amazing choice, as it shows your intent to invest in their future, including retirement.

• Engage, communicate and create an idea pipeline from the bottom up

Today, organizations are migrating towards a flat structure and the hierarchy only represents the size and scope of one’s job description and not the superior status of an individual. The best way to achieve this or sustain a flat structure is to ensure that good ideas from absolutely anyone in the organization are heard by everyone. No presumptions and no quashing of ideas. After all, there are no bad ideas, only half-baked or ill-timed ideas, which can be revisited and fostered for growth, just like millennials.

It is the time of the year again, where creative resolutions, fresh beginnings, and new starts are common. It can be easily said that there can be no other ideal time to kick-start your creativity and plan for a new year that will be the most exciting with inspiration and productivity. Nevertheless, if this is what you are craving for, it should be said that the standard resolutions are not just going to cut it.

So, the question here is how you set resolutions that you will actually stick to. Most importantly, it should not be like the resolutions you make every year. Examples include hitting the gym daily, eating less and you know, hitting the gym daily. But hey! All of us make resolutions every year. But, how many of us really stick to it? 

The answer to this question is the set of resolutions that will make the upcoming 2020, the most fruitful for you! Remember that these tips will help you keep your professional ambitions at the forefront of your commitments for the upcoming year. So, buckle up! This is the right time to plan and prevent your New Year’s resolutions from falling flat.

Set realistic goals that will take you to success

Will you agree when it is said that the New Year will bring in a lot of expectations and energy for the future? Yes, the reason is that many of us feel it to be the natural time for new beginnings. Obviously, you will be interested in doing whatever you feel could not be done last year, right? Of course, you will set some new goals as well that will help you keep the needle moving. As against setting up regular ambitious goals like losing 20 pounds of weight, you should use both lag and lead measures. What are they? Let us find out here:

• Do you know that lag measures can actually measure the success of your most important objectives for the upcoming year? For instance, for a business, these measures can be like improving customer base, increasing sales and revenue. When it comes to individuals, these measures can be anything like losing some pounds of weight, learning a new language, etc. When you set up your lag measures, you will have to ensure that they are not just specific, but also quantifiable. So, it will be easier for you to judge how well you did.

• On the other hand, lead measures help track the crucial activities that take you to the lag measure. When it comes to businesses, these measures can denote the time spent with customers. This is something that can drive a business to achieve better customer satisfaction and the resulting profit. When it comes to personal life, these measures denote the exercises and diet that you carry out to lose weight.

Define your purpose 

Only when you have a definitive purpose, you will stay in tune with your resolution. When you have a single goal of achieving specific revenue in your business in the upcoming year, you will be focused on that goal alone. But, what if you have multiple goals. For instance, you wish to achieve specific revenue and secondly, you have the goal of achieving the specific revenue by working only for fewer hours in a day. So, these are two different things you will have to focus on. Rather than focusing on both simultaneously, it would be fruitful to focus on one initially. Once you achieve it, you can move on with the other 

Identify your focus area

You might think that you are good at multi-tasking. But, remember that it can have a great impact on your marching towards your goals. The reason is that when you multi-task, your concentration switches from one job to another. In turn, you cannot complete both efficiently. So, follow a minimalist approach. For instance, when you are into achieving your business goal, stay focused. Do not allow any distractions when you are marching towards your goal. One thing you can do is keeping away your phone—which is the biggest enemy these days for many people. Particularly, if you have web access on your phone, just switch it off. You might think that you can just visit and come out of a website. But, it will drag you in. So, identify your focus area and avoid all sorts of distractions. 

Develop a morning routine

Do you know that successful people have a morning routine in their life? When you have such a routine, you can start your day fresh and focused with lots of energy. Also, when you do this, you will have more time to do the most crucial tasks first thing at the beginning of the day. The routine can be anything like exercise, journaling, writing, reading or meditation.

Now, are you ready? Let your resolutions bring success to your business in the upcoming year! 

While the world is in the crossroads between the 2nd and 3rd decade of the 21st century, a dogmatic change in the functioning of the industrial sector is guaranteed to meet the demands of the current time. It is very crucial to have a strong strategy under your sleeve such that your startup doesn’t end up in the ‘valley of death’ of the startup pathway but reaches the ‘break-even’ mark.

Well, don’t get worried at all if you are thinking of venturing the startup game or already plunged into it! There will be tricks under your sleeve as well to win your startup game. One of the most critical issues that haunt the modern-day startups and budding entrepreneurs is to find a proper workplace under a limited budget without compromising the state of the art facilities for your startup.

Co-working, popularly known as ‘hot-desking’ is becoming a new star in the startup domain as it can function as an initial boast that can help your company to thrive in this crucial stage in many ways. To put it into a definition, co-working may be described as a business model, where the workers can work either with collaboration or even independently in a common shared place.

As an example, several biotech startups require similar laboratory set-ups, different management groups require similar board room ambiance. Co-working spaces provide such common requirements to the stakeholders but not costing too much to the individuals. The current boom of incubation centers worldwide bears the testimony to the fact.

That is the reason why more than 70% of co-working spaces have become profitable within two years of operation. There are multiple positive impacts while working in a co-working space; the primary ones can be described as C3—that can be elaborated as:

• Cost-cutting

• Collaboration

• Cultural exchange

While the advantage of cost-cutting is straightforward, the other two advantages have a very large impact.

Collaborative interaction within a co-working space can benefit multiple stakeholders when there is a mutually beneficial goal and no conflict of interest. Even if there is limited scope for collaboration, the cultural and informal interactions between co-working partners may lead to a large networking hub.

Overall, a co-working space provides a comfortable yet competitive breathing space for startups. Now, if we organize the co-working scheme, the order will be as below:

A. Finding a suitable co-working space

B. Organizing it properly

C. Management of the space

D. Improvement of its functioning

The very presence of strong networking websites like LinkedIn, it becomes much easier to get honest opinions from your peers regarding the choice of co-working space based on one’s requirement and budget. As you might expect, the cost varies based on location and facilities provided. Now, when you have chosen your dream co-working space and booked it, one must make a to-do list before starting the shopping for your space. The basic things one should keep in mind while organizing the space are as follows:

Choice of manpower.

It’s the people and their attitude towards co-working what matters to you. So, it’s important to choose a set of good team players with a positive vibe around. In addition, there should be diversity among them based on an academic and professional level to facilitate the mixing of various outlooks on a given matter. 

Space organization.

The workspace should be interaction friendly. Employees are encouraged to interact positively with each other both within the company and also from other companies. To make that collaborative interaction organic, specific space can be devoted to this purpose. A proper monitoring is a must to check whether the interactions are in place. Well, how about a weekly brainstorming over a cup of coffee?

Digital management.

Firstly, a high-speed Wi-Fi connection needs to be installed with appropriate personnel, before one can develop a high-quality website and design a clear cut social media strategy for an aggressive start in the domain. The manner in which you show the interiors of your workplace and the product output on popular social media like Facebook and Instagram, goes a long way to carve a niche for your startup. An up to date monitoring of the website and other social media will help you to note any feedback, positive or negative, coming from your customers or potential customers.

Employee benefit.

Offering perks like health insurance and daycare facilities go a long way to keep your best employees on-board for a longer period. On top of that, if your employees get highlighted periodically on your website, that will be another motivating factor for them. Having a partnership with some decent enough nearby hotel or cafeteria will also be beneficial to attract a lot of interests.

Outreach activity.

Organizing events like summer school, open day, short internship is very helpful in creating a brand name for your co-working space.

Overall, the concept of co-working provides an opportunity to significantly improve the productivity of business startups of any stratum by reducing individual space costs, creating a mutually beneficial environment for an individual as well as collaborative work and enhancing the work-life balance of the employee with a big smile.

Instead of herds of sheep that live for the moment, our economy needs entrepreneurs that work for the future. Although overused, this comparison is reality. Have you noticed the competition out there? 

Thousands of startups are coming out of the woodwork, trying to establish a brand. Each one of them trying to survive. To persevere in the cutthroat world, as an entrepreneur, you have to be innovative. You need to have the ambition to create a global impact.

As skilled tacticians, you should promote and build a timeless brand. Your efforts should include marketing. Without proper marketing, your product could remain undiscovered. Always underappreciated. You need to understand that branding is the key. It is so much more than a logo.

Perfect the Brand’s Voice and Tone

For whom have you created the business products and services? Do they solve the issues of elderly ladies or tackle the problems teenagers face? Identifying your customer base is high on the priority list. Without understanding the customers, you can’t establish either a voice or tone for your business. 

You have to perfect the voice and tone of your business for flawless branding. The voice encompasses the essential qualities of your business. The tone is adapted depending on the target.

• Suppose your target happens to be, little wide-eyed school girls, the tone has to be adapted to entice them. You have to make them pine for the baubles you sell. Little girls are attracted to shiny new things. It’s universal. That’s our takeaway. Use it when you create the campaign.

• Now, if your products are for elderly ladies, the company’s voice needs to be modified into an understanding explanatory tone. Think about how you would explain it to your grandmother, that’s the solution. 

Sharpen the Brand’s Purpose to Influence People

As an entrepreneur, you are smart enough to grasp the need for a purpose. So, what’s holding you back? What’s stopping you? It is the make-it-or-break-it element of your branding? Once you find the purpose, you’ll realize how effective it is to influence people with good marketing. How many of you use one or more Apple Inc. products? For every Apple product, there are thousands of competitors, and yet it remains the number one in the niche. Despite all the competition. 

What’s your purpose? Does your company deliver on those promises? To grow, you need to sharpen that purpose, build on it, and become the best at it. Even if it’s customer service, no other company should surpass you in that regard. 

Deliver Fresh Consistent Content 

Let’s get down to the basics. Let’s compare the theme and tone of your website design. Now think about the pictures you have shared on Instagram. Does the quality differ? Has it deviated from the business theme? Is there consistency in the content?

When you present content on two different platforms, it should match on a level. When you view your website and compare it to social media content, you should be confident that both remain true to the brand’s tone. When you achieve the seamless quality that transfers from one platform to another, you have made it!

Most startups forget to live by these branding rules. Remember that we are shooting for the stars. Entrepreneurship doesn’t stop at hoping for profits. It focuses on the development of a smart brand, a brand that dares to grow beyond its potential. A branding environment can help you gain more perspective on how to provide fresh and consistent content. 

Develop a Brand Environment Guide

• What is brand environment?

An environment that cements the survival of your brand without resorting to in your face marketing. It’s building an environment that helps you generate consistent content through all the resources.

• How to create a brand environment?

Build a guideline that will help you develop content that sticks. The prospective customers should remember it even out of sight. The exceptional content churned via the Brand Environment will act as a roadmap to your organization. People might not remember the contact details, but they’ll find their way back to your website. Incorporate your brand into every deliverable. Make its presence known. Your marketing goals should be reflected in the delivered content. 

It’s More Than the Logo

As we have seen, it’s not just the logo. It’s so much more. We have picked it up from the freshness of the content to your brand’s voice and tone.

We will not deny the impact a logo can create. It matters a huge deal, but don’t let it limit your brand’s brilliance. Think about the long term impact of your marketing efforts. Are they enough to survive the test of time? When you invest in marketing without a plan, you are hitting the self-destruct button. It is one of the most common mistakes made by startups. 

Start by developing a permanent marketing tool that will help you create marketing campaigns. Build this Brand Identity system. It is an entrepreneur’s guide to produce writing copies, campaigns, and social media content. Build your guidelines.

If you’re interested in finding a coworking space, or want to learn more about the concept, you can reach us by clicking on the button below!

Instead of herds of sheep that live for the moment, our economy needs entrepreneurs that work for the future. Although overused, this comparison is reality. Have you noticed the competition out there? 

Thousands of startups are coming out of the woodwork, trying to establish a brand. Each one of them trying to survive. To persevere in the cutthroat world, as an entrepreneur, you have to be innovative. You need to have the ambition to create a global impact.

As skilled tacticians, you should promote and build a timeless brand. Your efforts should include marketing. Without proper marketing, your product could remain undiscovered. Always underappreciated. You need to understand that branding is the key. It is so much more than a logo.

Perfect the Brand’s Voice and Tone

For whom have you created the business products and services? Do they solve the issues of elderly ladies or tackle the problems teenagers face? Identifying your customer base is high on the priority list. Without understanding the customers, you can’t establish either a voice or tone for your business. 

You have to perfect the voice and tone of your business for flawless branding. The voice encompasses the essential qualities of your business. The tone is adapted depending on the target.

• Suppose your target happens to be, little wide-eyed school girls, the tone has to be adapted to entice them. You have to make them pine for the baubles you sell. Little girls are attracted to shiny new things. It’s universal. That’s our takeaway. Use it when you create the campaign.

• Now, if your products are for elderly ladies, the company’s voice needs to be modified into an understanding explanatory tone. Think about how you would explain it to your grandmother, that’s the solution. 

Sharpen the Brand’s Purpose to Influence People

As an entrepreneur, you are smart enough to grasp the need for a purpose. So, what’s holding you back? What’s stopping you? It is the make-it-or-break-it element of your branding? Once you find the purpose, you’ll realize how effective it is to influence people with good marketing. How many of you use one or more Apple Inc. products? For every Apple product, there are thousands of competitors, and yet it remains the number one in the niche. Despite all the competition. 

What’s your purpose? Does your company deliver on those promises? To grow, you need to sharpen that purpose, build on it, and become the best at it. Even if it’s customer service, no other company should surpass you in that regard. 

Deliver Fresh Consistent Content 

Let’s get down to the basics. Let’s compare the theme and tone of your website design. Now think about the pictures you have shared on Instagram. Does the quality differ? Has it deviated from the business theme? Is there consistency in the content?

When you present content on two different platforms, it should match on a level. When you view your website and compare it to social media content, you should be confident that both remain true to the brand’s tone. When you achieve the seamless quality that transfers from one platform to another, you have made it!

Most startups forget to live by these branding rules. Remember that we are shooting for the stars. Entrepreneurship doesn’t stop at hoping for profits. It focuses on the development of a smart brand, a brand that dares to grow beyond its potential. A branding environment can help you gain more perspective on how to provide fresh and consistent content. 

Develop a Brand Environment Guide

• What is brand environment?

An environment that cements the survival of your brand without resorting to in your face marketing. It’s building an environment that helps you generate consistent content through all the resources.

• How to create a brand environment?

Build a guideline that will help you develop content that sticks. The prospective customers should remember it even out of sight. The exceptional content churned via the Brand Environment will act as a roadmap to your organization. People might not remember the contact details, but they’ll find their way back to your website. Incorporate your brand into every deliverable. Make its presence known. Your marketing goals should be reflected in the delivered content. 

It’s More Than the Logo

As we have seen, it’s not just the logo. It’s so much more. We have picked it up from the freshness of the content to your brand’s voice and tone.

We will not deny the impact a logo can create. It matters a huge deal, but don’t let it limit your brand’s brilliance. Think about the long term impact of your marketing efforts. Are they enough to survive the test of time? When you invest in marketing without a plan, you are hitting the self-destruct button. It is one of the most common mistakes made by startups. 

Start by developing a permanent marketing tool that will help you create marketing campaigns. Build this Brand Identity system. It is an entrepreneur’s guide to produce writing copies, campaigns, and social media content. Build your guidelines.

If you’re interested in finding a coworking space, or want to learn more about the concept, you can reach us by clicking on the button below!