It is the time of the year again, where creative resolutions, fresh beginnings, and new starts are common. It can be easily said that

While the world is in the crossroads between the 2nd and 3rd decade of the 21st century, a dogmatic change in the functioning of the

Instead of herds of sheep that live for the moment, our economy needs entrepreneurs that work for the future. Although overused, this comparison is reality.

In the Philippines, the startup boom is catching up with the rest of the world. Just recently, the Department of Science and Technology (DOST) said it was seeking a ₱3 billion budget for the development of thousands of the country’s startups. But how does one know if a startup is on the right track during its early stages of growth? That’s where Product-market fit (PMF) comes in. While just one of the many factors that can really determine a startup’s success, PMF helps you avoid unnecessary spending and determines if your startup has what it takes to last in the market.

For startups, there’s more to come up with a set of core values than just jotting down positive words that seem good for the business. If you’re venturing into a startup business of your own, you should know that with every product or service purchased by a customer comes the potential that your brand’s core values can be endorsed to others. People will soon come to know what your brand is all about whether you prioritize social entrepreneurship or go for customer satisfaction and help them decide if they can place their loyalty on your brand or otherwise.